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| − | [[Image:Tec_Toy.jpg|frame|right|Tec Toy's current logo.]] | + | #redirect [[sega:Tectoy]] |
| − | '''Tec Toy''' (often misspelled as ''TecToy'') is a Brazilian videogame and electronics company. They are best known for publishing and distibuting [[Sega]]'s consoles in that country.
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| − | == History ==
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| − | Tec Toy was founded in 1987, with the purpose of making electronic toys, a niche that other Brazilian toy manufacturers had failed to notice. They quickly stroke a deal to become the exclusive representative of Japanese [[video game]] giant [[Sega|Sega Enterprises Ltd]]. Consequently, their first product was the Zillion infrared toy gun. In the coming years they would release all of Sega's game machines, from the [[Sega Master System|Master System]] to the [[Sega Dreamcast|Dreamcast]]. Their success in the gaming field was so notable that toys became a minor - eventually abandoned - part of their business.
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| − | With Tec Toy, Sega had a huge advantage over rival [[Nintendo]] in the Brazilian market; although there were countless [[NES]] clones there, Nintendo had no official representatives until 1993. This way, the Master System was a massive success there, and Tec Toy even made some versions not released anywhere else. During the 1990's, Tec Toy had 80% of the Brazilian market.
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| − | Tec Toy translated several games to Portuguese, such as the first three ''Phantasy Star'' games (but not ''IV'', which only had a fan-made translation in 2004), ''Shining in the Darkness'', and ''Riven'' (which also had its voices dubbed).
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| − | They also modified some games to replace characters with local licenses; that way, ''Teddy Boy'' became ''Geraldinho'', some ''Wonder Boy'' titles became ''Monica's Gang'' games, and ''Ghost House'' somehow starred ''El Chapulín Colorado''.
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| − | More interestingly, they have made unique ports and even developed original games. Some of these are: ''Street Fighter II'' for the Master System, ''Duke Nukem 3D'' for the Mega Drive, and an original ''Woody Woodpecker'' game for the Mega Drive. More recently they released two Mega Drive titles based on ''Show do Milhão'' - a TV game show hosted by Silvio Santos in the same vein of ''Who Wants to Be a Millionaire?''.
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| − | Even before the Dreamcast was discontinued and Sega withdrew from the console hardware business, Tec Toy realized that their long-time partner was failing, and decided to diversify. They now also sell karaoke devices, DVD players, and MP3 players. They also manage the Brazilian servers for Ragnarok Online. However, they still make older Sega consoles, especially variants of the Master System and the [[Sega Mega Drive/Genesis|Mega Drive]] with dozens of built-in games.
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| − | Besides the videogames, Tec Toy's most succesful toy was ''Pense Bem'' (Think Well): using books (themed history, geography, mathematics...) with questions, the kids clicked the buttons with alternatives in a machine. The toy responded if it was right or wrong. Some ''Pense Bem'' books included famous characters like Monica's Gang, [[Sonic the Hedgehog]], Dinosaurs and Donald Duck.
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| − | Without books, it served as a calculator.
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| − | ''Pense Bem''-themed games are included in the new Mega Drive[http://www.tectoy.com.br/videogame/mega/jogos/pensebem.asp].
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| − | == External links ==
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| − | *[http://www.tectoy.com.br/ Official Tec Toy site]
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| − | [[Category:Companies]]
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