Sonic the Hedgehog Milk Ice
From Sonic Retro
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The Sonic the Hedgehog Milk Ice with Shock Rocks is a Sonic the Hedgehog-themed ice cream bar manufactured by Toppa[1] and released exclusively in Australia and New Zealand in early 1995.
The bar is only loosely based on Sonic (primarily using his red/blue color scheme alongside the orange from Green Hill Zone's checkerboard terrain), and received an animated 30-second TV commercial later that same year.[2] Its interior is filled with jelly, and its outside is coated in "electrical shock rocks"[1] - actually popping candy.
Promotional material